resumé

Education


Appalachian State University (August 2016 – May 2018), Boone, NC
Degree: Master of Arts
Concentration: College Student Development
Appalachian State University (August 2012 – May 2016), Boone, NC
Degree: Bachelor of Fine and Applied Arts
Major: Communication; Advertising
Relevant Work Experience

Huemor Digital Agency
Digital Project Manager (March 2024 – Present)
• Direct the full lifecycle of website developments and digital marketing campaigns, from initial concept and scope review to project development and launch, ensuring all deliverables were met on time and within a defined budget
• Collaborate with cross-functional teams, including designers, developers, and content writers, to streamline workflows, optimize resources, and consistently increase conversions by over 94% for client teams
• Organize and lead weekly client meetings, team stand-ups, and retrospectives in agile project environments, proactively identifying risks, intaking support tickets, and implementing mitigation strategies to ensure projects remain on track
• Partner with clients to define project goals and deliverables, crafting tailored digital strategies that increased website traffic by 83% and lead generation by 91%, while still building strong rapport with internal and external teams
• Manage comprehensive website redesign projects, implementing UI/UX improvements while adhering to SEO best practices and ensuring full ADA compliance through regular QA, resulting in improved user satisfaction and accessibility
• Build and maintain detailed project tasks through ClickUp, create training documentation through Trainual, and provide progress updates to foster transparency and alignment among internal teams and external stakeholders
• Supervise a team of nine cross-functional employees as we build, guide, and execute digital web campaigns for dozens of clients across various fields, including higher education, hospitality, technology, fashion, and healthcare

Navitat Canopy Adventures
Marketing Manager (December 2023 – April 2024)
• Produced and oversaw all marketing initiatives for both locations of Navitat, working to create, distribute, and analyze content to increase brand awareness and grow customer engagement
• Conducted in-depth market research to identify trends, customer needs, and competitive landscapes, providing valuable insights to company leadership to further guide organization development and marketing strategies
• Produced compelling and targeted content, including blog posts, social media posts, and brand studies, contributing to an increase in organic search traffic by 22% and an improvement on conversion rates by 15%
• Collaborated with cross-functional teams, including customer service and finance management, to align marketing initiatives with business goals, ensuring that brand messaging was consistent across all channels
• Oversaw and managed the holistic brand for the company, ensuring that brand guidelines are followed throughout all collateral and merchandise, while still working with colleagues to develop and evolve the brand
• Designed and disseminated marketing content to further educate both the community and customers on the importance of conservation and sustainable practices, especially surrounding Appalachia and reducing environmental impacts
Carnegie Higher Education
Slate Optimization Creative Team
Graphic Designer  (May 2022 – October 2023)
• Oversaw the development, creation, and distribution of graphic elements that are translated into print collateral, email templates, digital ads, and comprehensive websites for 40+ clients across the nation
• Worked alongside a team of creatives in conceptualizing campaigns and designs to match intrinsic brand standards, while also ensuring that innovation and strategic planning remain at the heart of each design
• Coordinated with project managers and account managers on project specifications and deadlines, working directly with them and each unique client to collect feedback for further improvements and concept actualization
• Collaborated with clients to monitor design analytics, monitoring social media, electronic newsletter, and QR code engagement to better understand what audience segments engage with and how to meet those needs
• Developed full-scale websites and launching pages for a wide array of brands and clients, helping them to zero in on their needs for these pages, find ways to meet their audience better, and boost performance and engagement
• Explored unique ways to innovate within a brand to further generate revenue and audience engagement through various deliverables such as social media content, GIFs, stickers, magnets, wall decals, window clings, and more
• Partnered with teammates and company colleagues to execute special tasks that uplift company values and promote a spirit of collaboration, including serving on the Social Committee, DEI Committee, and Digital Ads Committee
Carolina Day School 
Office of Advancement 
Advancement & Events Coordinator (August 2021 – April 2022)
• Led all stages of the development and execution of the organization’s innovative, community-facing, and revenue-generating events, producing memorable, premium-quality functions, from intimate gatherings to landmark events
• Employed the organization’s branding guide to develop and distribute key marketing materials, including fundraising calls-to-action, community mailers for upcoming events, and the organization’s annual report
• Utilized multiple database, fundraiser, and donor management platforms to receive, process, and acknowledge all contributions and donor services, procuring updated information for regular community communication
• Strengthened the fundraising, advancement, and community relations arm across the organization through regional partnerships, event planning, and donor correspondence
• Operated as an onsite event contact for widely-varying of large-scale and high-impact events, ranging from coffee socials to black tie galas, working directly with vendors, volunteers, and facilities to ensure holistic event success
• Acted as a liaison between the Advancement and Communications teams, utilizing the Adobe Creative Cloud to develop highly engaging multimedia and print collateral that highlights the organization’s values, mission, and vision
• Developed new opportunities for engagement through advancement programs, with an emphasis on virtual and remote events that allow existing and potential customers to engage with offerings in a quick and accessible format
• Collaborated across the immediate team and larger organization to conceptualize, draft, and deploy numerous deliverables in the promotion and execution of high-impact programs and events, including remote opportunities

Duke University 
Office of Student Engagement
Student Development Coordinator for Student Organization Support (April 2020 – August 2021)
• Oversaw the organization, development, and operation of over 600 student organizations for nearly 15,000 undergraduate and graduate students
• Directly advised four committees within the university programming board, helping to plan events varying in size and impact (campus concerts, touring acts, speakers, trivia nights, campus traditions, e.g.), as well as all event volunteers
• Advanced internal and external community engagement through the development of new programs and strengthening of pre-existing programs, including fundraisers, special events, and organization functions
• Managed multiple large budgets for the university, with direct oversight of over $2.25 million on an annual basis
• Planned large-scale and campus-wide events (including virtual events) that further community outreach by building relationships with regional/national vendors, as well as executing all day-of logistics
• Redeveloped and rebranded all Student Engagement social media marketing, utilizing consumer data and platform analytics to forward and further all people-driven content and branded materials
• Provided administrative and budgetary support to immediate team and all undergraduate organizations, including reconciling purchasing cards, entering data, developing and distributing budget reports, and maintaining databases
• Created and disseminated campus newsletter that is distributed to over 25k community members twice weekly, gathering and sharing crucial campus updates, need-to-know information, and opportunities for engagement
• Worked alongside campus and community partners, as well as regional and national vendors, to plan and execute recurring events, including contract execution, budget oversight, risk management, and outreach/marketing
• Acted as secondary administrator for the institution’s campus engagement platform, DukeGroups, managing all workflows, creating and approving new users for platform access, and monitoring platform usage
• Utilized interpersonal and relationship-building skills to cultivate a community of compassion, resiliency, and empathy for others, while still operating as a self-starter and flexible innovator
• Made data-driven decisions surrounding budget management, volunteer coordination, and event planning
• Led the development and execution of marketing strategies for the larger department, including creating and designing event content, content impact assessment, and market data analysis
• Regularly managed and updated all departmental websites with updates, policy changes, and relevant information
• Managed all social media and web content for the department, utilizing the Adobe Creative Suite to design material

Pandemic Support Unit
Lead Contact Tracer (December 2020 - Present)
• Managed a team of 30+ full-time contact tracers and volunteers to delegate tasks out, including placing individuals in quarantine, notifying campus members of possible exposure, and mitigating any additional community risks
• Initiated prompt communication with people exposed to Covid-19 through text, phone calls, email, and other various communication platforms, as necessary
• Collaborated and coordinated with a team of public health professionals (e.g., case investigators, healthcare providers, university officials) to efficiently complete contact notification and quarantine/isolate procedures when necessary
• Led and attended twice-daily staff briefings to discuss relevant trends, provide updates on new protocols and procedures to adhere to, and answer question from on-call team members
• Provided marketing support to the larger contact tracing team in advertising Covid-19 policies and disseminating testing trends through graphic design, social media promotion, and website management

University of North Carolina at Asheville 
Highsmith Student Union
Assistant Director for Leadership Development, Campus Programming, and Marketing (September 2018 – April 2020)
• Advised and supervised 36 student leaders in four unique functional areas, including the Student Programming Board, Leadership Development, Student Marketing Team, and Highsmith Game Room
• Conducted regular student staff performance reviews to challenge and support co-curricular student development and provided one-on-one guidance to students, namely through professional and identity development conversations
• Evaluated and assessed university programs, student resources, and marketing materials to make cost-efficient budget decisions, primarily regarding the use of student and institutional fees
• Benchmarked across peer institutions to develop programming and marketing models that fit the needs of the campus community and culture, while fitting within best practices amongst higher education 
• Furthered the institutional mission and vision by challenging students to think more critically about their programming tendencies, requiring pre- and post- evaluations and assessments on all programs and projects, including marketing and advertising work conducted throughout campus
• Managed and developed all forms of marketing and outreach for the Student Union facility and department, including digital media, print media, social media content, and outreach content
• Organized, implemented, managed and advertised large-scale university programs and traditions, including the annual Leadership Summit, Weeks of Welcome, Lawn Party, Highsmith After Dark, and Homecoming Festivities
• Oversaw and allocated a budget exceeding $150,000 for all departmental event planning and marketing needs
• Emphasized the need for intentionality and purpose in all forms of programming and marketing through institutional feedback surveys, roundtable discussions, and trainings for re-inspired creative processes
• Acted as Interim Office Manager in absence of full-time staff member, including reconciling all purchases, processing all check requests, maintaining all departmental budgets, and providing additional administrative support through travel arrangements, ordering supplies, and managing all calendars


Appalachian State University
Department of Student Engagement & Leadership
Summer Coordinator for Leadership Development and Communications (August 2016 – May 2018)
• Planned and coordinated summer leadership development programs for incoming first-year students, namely Trailhead Leadership Academy
• Collaborated with campus partners to implement and facilitate campus-wide leadership development programs and events, utilizing student affairs staff to provide resources and structure to program participants
• Developed cohesive and creative marketing plans that capitalized on the strengths of the office, whilst still filling other marketing gaps that do not adequately reach community members
• Conducted institutional research on leadership development programs and offices at peer institutions for benchmarking and structural improvements throughout the academic year
• Designed and distributed a number of redesigns of departmental programs, including Homecoming and Sustained Dialogue, to increase participation and student retention across campus
• Evaluated and assessed the effectiveness of communication and marketing schemes throughout the department to better reach students and community members with advertisement
Professional Development

Duke University (April 2021); Durham, NC
Presidential Award Recipient for Outstanding Service to the University
National Association for Campus Activities National Conference (Feb. 2021); Virtual
Participant
National Association for Campus Activities National Conference (Feb. 2020); Denver, CO
Educational Session presentation
Title: The Sun Will Come Out Tomorrow: Combating Seasonal Affective Disorder with Campus Programming
Educational Session presentation
Title: We're All in This Together... or Are We?: How Collaborations Can Make or Break Your Event
Educational Session presentation
Title: You've Got Spirit, Yes You Do: Accessible Spirit and Traditions for the Not-So-Spirited
Association of College Unions International Regional Conference (Nov. 2019); Knoxville, TN
Presenter
Educational Session presentation
Title: The Sun Will Come Out Tomorrow: Combating Seasonal Affective Disorder with Campus Programming
Co-presenter: Harley Kranock; Special Projects Coordinator for Highsmith Student Union, UNC Asheville
National Association for Campus Activities Regional Conference (Sept. 2019); Chattanooga, TN
Participant
North Carolina Union Directors Conference  (May 2019); Greensboro, NC
Participant
Regional Student Activities & Leadership Development Drive-In  (June 2018); Boone, NC
Organizer and Participant
Appalachian State University (May 2018); Boone, NC
Outstanding Staff Member of the Year
National Association for Campus Activities National Conference (Feb. 2018); Boston, MA
Presenter
Educational Session presentation
Title: Programming With a Purpose: How Assessment and Research Can Elevate Your Campus
National Association for Campus Activities National Conference (Feb. 2017); Baltimore, MD
Participant
Southern Association for College Student Affairs (Oct. 2017); Chattanooga, TN
Presenter
Poster Session presentation
Title: Find Yosef a Tradition: The Impact of Campus Traditions on Appalachian State University
Co-presenter: Chelsea Fried; Resident Director, Appalachian State University
Southern Association for College Student Affairs (Oct. 2017); Chattanooga, TN
Presenter
Educational Session presentation
Title: No Voices Unheard: Embracing the Renaissance of Student Activism
Co-presenter: Dustin Evatt-Young; Associate Director of Campus Activities, Appalachian State University
Relevant Knowledge

• Microsoft Office (Word, Excel, PowerPoint, Publisher) & Google Suite (Mail, Sheets, Forms, Slides, Drive)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, XD, After Effects, Premier Pro)
• Social media marketing (Facebook, Instagram, Snapchat, Twitter, TikTok)
• UI/UX Design (Wordpress, Shopify, HTML, CSS, web management software)
• OrgSync, Collegiatelink, Modern Campus, and Presence portal creation and management
• Online design programs (Canva, Stencil, Piktochart)
• Photography, including advanced skills with DSLRs and photo editing software
• Social media management systems (Hootsuite, Trello, Sprout Social)
• Targeted audience advertising and segmentation (Facebook ads, Google ads, location-driven ads)
• Task management software (Asana, Trello, Teamwork, ClickUp)
• Electronic communication (e-newsletters, mass email communication)
References available upon request
↑Back to Top