Lees-McRae College Student Development branding concept

Branding the Division of Student Development at LMC was key to my time at the college. The following is one of those concepts, capitalizing on the division being the heartbeat of campus. This design was chosen to represent the division and is now used as letterhead, on all swag items, and across campus through print and social media. This design concept was developed using Adobe Photoshop and Illustrator.