Lees-McRae College Orientation logo

While I was interning at Lees-McRae College, I was tasked with developing a comprehensive brand to be used throughout the Summer for Orientation 2018, with the chosen design show below. This logo was used in recruiting and marketing Orientation via digital signage, shirts, and print media, having been created and vectorized using Adobe Illustrator. This brand increased overall division recognition by nearly 10% over the Summer of 2018.